10.08.2004
Organic Design
The other day, I visited the Reuters news site and a banner ad caught my eye. I know, I know - it sounds strange - but while I'm usually very blind to any type of banner ad - this one made me take notice. It was obviously in Flash and the design was (as we like to say around here at Artropolis) - 'organic'.
By organic I mean that it didn't have an illustrative look, not at all cartoony... it didn't look 'plastic' with bevels and glows and drop-shadows... and it certainly didn't appear traditionally 3D. Instead, it looked like real paper skewed slightly against a background of real wood. The font was sort of 'sketchy' and it looked as if a push-pin was holding the paper to the wooden background. The animation displayed an engine being rapidly sketched out by an invisible pencil. It wasn't too clean - a little smudgy... but the result was very interesting and (as I said) it caught my eye. The banner was for Honda - and the engine that powers their mini-van. I don't even like mini-vans, so I guess the click-through was wasted... but it really did look cool.
So then - what's your take on Organic Design? Like it? Hate it?
Let us know.
The Artropolis Design Team - Minnesota Web Design since 1994
We just launched a new site for Diligence Engineering - a Precision Machining company located in Buffalo, Minnesota
By organic I mean that it didn't have an illustrative look, not at all cartoony... it didn't look 'plastic' with bevels and glows and drop-shadows... and it certainly didn't appear traditionally 3D. Instead, it looked like real paper skewed slightly against a background of real wood. The font was sort of 'sketchy' and it looked as if a push-pin was holding the paper to the wooden background. The animation displayed an engine being rapidly sketched out by an invisible pencil. It wasn't too clean - a little smudgy... but the result was very interesting and (as I said) it caught my eye. The banner was for Honda - and the engine that powers their mini-van. I don't even like mini-vans, so I guess the click-through was wasted... but it really did look cool.
So then - what's your take on Organic Design? Like it? Hate it?
Let us know.
The Artropolis Design Team - Minnesota Web Design since 1994
We just launched a new site for Diligence Engineering - a Precision Machining company located in Buffalo, Minnesota
